Experience Design & Storytelling for Purpose-Driven Brands

Evolve Your Business Into A Better Human Experience.

SOUND LEVEL - MUSIC APP

Branding, UX, UI

DAY LIGHT - DIGITAL MAGAZINE

Art Direction, Branding, UX

Designing Logic
and Emotion.

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.

MORE ABOUT ME

FIT KIT - FITNESS APP

Research, Branding, UX

ABSTRACT - E.COMMERCE SITE

UX, UI

TOWN TRAVEL - TRAVEL APP

Branding, UX, UI

WHAT I DO

Brand Strategy

Every opportunity for brand development begins with in-depth R&D. After conducting brand audits, industry research, audience research, and competitive analyses, we work together in an interactive stakeholder workshop to define the strategic platform for your brand to be founded upon. Done well, this strategy is completely aligned with your business strategy and most accurately represented by your team members.

Brand Positioning Workshops
Brand Platform Development
Brand Operationalization
Design Strategy

Naming

Messaging & Lexicon

Audio Branding

Sonic Strategy

Creative Direction

Strategy becomes tangible in the public eye through effective creative direction, crafting the narratives and visual expression required to inspire action and fandom. Conceptually driven, these experiences tell your story in a way that resonates with the people who will truly care about it and want to share their own perspectives on your brand.

Copywriting & Script Writing
Creative Concepts
Art Direction

Video & Animation Direction
Music & Sound Design Direction
Photography Direction

Experience Design

Good design in the context of any enterprise transcends any one medium, be it a digital user experience or a customer's journey through a shop. A thoughtful design system span beyond the screen and print, considering the sum of parts that make the whole; the words we use, sights and sounds, tangible artifacts, physical environments—the lived human experience.

Identity System Design
Design Systems
User Interface Design

User Experience Design

Graphic Design & Illustration

POS Experience Design

Environmental & Interior Design
Signage & Wayfinding

Commercial Music & Voiceover

Sound Design

Rony Mikhael conducting a design strategy workshop

I work with growing brands to define why they exist, who they are at their core, and how to authentically live it out.

I work with brands to design authentic experiences, from the inside out. This means designing the systems needed to ensure consistency between how a company engages and communicates with its clients and team members alike.

SOME OF THE BRANDS I'VE WORKED WITH

SO WHO AM I ANYWAYS? LET ME EXPLAIN IN THE THIRD PERSON.

Rony Mikhael is a Creative Director, Designer & Brand Strategist.

Curious and pragmatic, Rony works to bring beauty into commercial and cultural environments through thoughtfully designed visual, physical, and ultimately, visceral experiences. His work has spanned the disciplines of graphic design, brand strategy and identity design, UI and UX design, advertising, copywriting, photography, video production, motion graphics, music production, lettering, illustration, packaging, editorial design, environmental design, and product design. He has a deep curiosity about how to design better human experiences and sweats the details with his eyes on the big picture to make it happen.

After years of helping to build up various agencies, his focus narrowed in to marry design with the operational inner working of companies, focusing on developing people, process, and product. His aim is to focus primarily on using design to impact and inspire people for the better, with uncompromising empathy, working closely with likeminded purpose-driven people and enterprises.

My traditional graphic design background gives me a practical appreciation for effective, beautiful communication. This experience, paired with years of leadership and the direction of various kinds of productions, continues to enhance my ability to design experiences thoughtfully, considering the overall human impact of a brand.

Over the span of my career, I’ve built up a diverse network of talented collaborators and partners to help bring creative visions to life. Whether it’s my hands on the tools or another’s, my approach is to align with you on what your business needs in order to succeed, then define what role everyone should play in helping you get there.